Our games keep your progress on your phone and don't ask you to create an account. We collect personal data when you contact us or sign up for something, and Google collects some data in games that show adverts or sell a purchase. We never sell personal data.
Who we are
Synergy Cloud Systems Ltd ("we", "us") is the data controller for the personal data described here. Registered in England and Wales, company number 09739150. Registered office: 7 Bell Yard, London, WC2A 2JR, United Kingdom. Email: info@synergycloudsystems.co.uk.
Our games
Battle Isles
Battle Isles collects no personal data. It has no internet permission, so nothing can leave your phone.
- Adverts
- None
- Purchases
- None
- Permissions
- Vibrate (haptic feedback)
Cake Baby: Cosy Bakery
Cake Baby keeps your bakery on your phone. It shows adverts from Google AdMob and sells one purchase through Google Play, and Google collects some data to provide those.
- Adverts
- Google AdMob, with Google's consent form in the UK and EEA
- Purchases
- One, "Ad Free. Forever.", through Google Play
- Permissions
- Internet and network state (adverts and the purchase), Advertising ID (adverts), Vibrate (haptic feedback)
Word Blast: Spell & Pop
Word Blast collects no personal data. It asks for no permissions at all, not even internet access, so nothing can leave your phone.
- Adverts
- None
- Purchases
- None
- Permissions
- None
Your game progress and settings are stored on your phone, in the game's own storage. Android's backup may copy them to your Google account if you've turned it on; that is Google's service, under your control in Android's settings. Uninstalling a game, or clearing its storage, deletes them.
What we collect, why, and for how long
When you contact us for support
- What
- Your name and email address, your message, and anything you choose to send with it, such as your phone model, Android version, game version or a screenshot.
- Why
- To answer you, put things right and fix the problems you report.
- Lawful basis
- Our legitimate interest in helping the people who play our games. Where your question is about a purchase, also to perform our contract with you.
- How long we keep it
- Up to two years after we last hear from you, then deleted.
When you sign up for a test or another service
- What
- Your email address, the email address of the Google account you test with, and any feedback you send.
- Why
- To give you access to test versions of our games or any other service you've asked for, and to contact you about it.
- Lawful basis
- Your consent, which you can withdraw at any time by asking us to remove you.
- How long we keep it
- Until you leave or the test or service ends. We delete it within three months of that.
Crash and performance reports
- What
- If you've chosen to share usage and diagnostics with Google, Google Play sends us reports when a game crashes or stops responding: the phone model, Android version, game version and what the game was doing. They don't include your name or contact details.
- Why
- To find and fix bugs.
- Lawful basis
- Our legitimate interest in keeping our games working.
- How long we keep it
- Held in Google Play Console for as long as Google keeps them; we don't copy them elsewhere.
Purchases
Applies to Cake Baby.
- What
- Google Play tells us the order number, the product, the price, the date and your country. We never see your payment details.
- Why
- To deliver your purchase, restore it if you reinstall, and handle refunds.
- Lawful basis
- To perform our contract with you, and our legal obligation to keep accounting records.
- How long we keep it
- Six years, as UK tax law requires.
Adverts
Applies to Cake Baby.
- What
- Google AdMob collects your advertising ID and app set ID, your approximate location (worked out from your IP address), information about your device, the adverts you see and tap, and diagnostic data.
- Why
- To show adverts, measure how they perform and prevent fraud.
- Lawful basis
- In the UK and EEA, your consent for personalised adverts, asked through Google's consent form. Otherwise, and for non-personalised adverts and fraud prevention, legitimate interests.
- How long we keep it
- Google decides how long it keeps advertising data, under its own privacy policy.
Who we share it with
We only share personal data with the companies that provide services we rely on, and only what they need. We never sell personal data or share it for anyone else's marketing.
| Who | What for |
|---|---|
| Google Play (downloads, purchases, crash reports) and Google AdMob with its consent form (adverts in Cake Baby). | |
| Microsoft | Hosts our email, including messages to support. |
| Amazon Web Services | Hosts this website. |
We may also disclose personal data if the law requires it.
Transfers outside the UK
Google, Microsoft and Amazon Web Services may process personal data outside the UK. Where they do, the transfer is protected by safeguards recognised under UK data protection law, such as the UK–US data bridge or the International Data Transfer Addendum.
Your choices about adverts
- Consent. In the UK and EEA, games that show adverts ask before any personalised advertising. Change your answer at any time from the game's Settings → Privacy options.
- Advertising ID. Reset or delete it in Android's Settings → Privacy → Ads.
- No adverts. Where a game sells Ad Free, it removes every advert for good, and Settings → Restore purchase brings it back on a new phone.
Your rights
Under UK data protection law you have the right to ask for a copy of your personal data, to have it corrected or deleted, to restrict or object to how we use it, and to receive it in a portable form. Where we rely on your consent, you can withdraw it at any time. To use any of these rights, email us; we'll reply within one month. For data Google holds, you can also use your Google Account.
See also how to delete your data.
Children
Our games don't ask for personal information and none of them has a way to contact other players. We don't knowingly collect personal data from children under 13. If a child has emailed us, a parent or guardian can ask us to delete the message.
Keeping it safe
Support email is held in an access-controlled mailbox and only the people who handle support can read it. We keep personal data only as long as the periods above.
This website
This site sets no cookies, runs no analytics and loads nothing from other websites. Amazon CloudFront, which serves it, handles your IP address to deliver the pages; we don't keep access logs.
Changes to this policy
If we change how we handle personal data, for example when a game adds a new service, we'll update this policy before the change takes effect and change the date at the top.
Contact and complaints
Questions about this policy or your data: info@synergycloudsystems.co.uk. If you're unhappy with how we've handled your data, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk.